A New York City fixture since 2003, Мишка (“Mishka,” or “bear cub” in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full-blown cut & sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, Мишка is synonymous in the industry with creativity and originality, consistently inspiring—and often offending—with designs that manifest the brand’s D.I.Y. / punk ethos.

Part of their all-encompassing approach to the brand’s aesthetic is a healthy and ever-cultivated relationship with music. Once the clothing side of the brand was well established, Mikhail and Greg quickly expanded into releasing music, whether it be in collaboration with other labels or the in-house Мишка Records. With each passing year, Мишка’s involvement in the music—and most notably the hip-hop scene—grows. Whether it be the smash-hit debut mixtapes from Das Racist (“Sit Down, Man” and “Shut Up, Dude”), Mr. Muthafuckin’ eXquire’s “Lost In Translation,” or their series of 7” singles with artists like Loose Tights and Mater Suspiria Vision, Мишка is making its mark on the New York music landscape.

Мишка continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. Мишка’s collections are available worldwide in only the finest shops and online boutiques.

350 Broadway
Brooklyn, NY 11202

Los Angeles
128 S. La Brea Avenue
Los Angeles, CA 90036

328-5 Jingumae Shibuya
Tokyo 150-0001 Japan